State of Consumer Internet

2025

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Key Takeaways

Consumer internet has reached an inflection point. Companies that garnered staggering valuations during the 2021 VC peak are reinventing themselves in an era of more measured expectations and less-abundant capital. Our latest Consumer Internet report finds that founders are increasingly pursuing profitability at the expense of growth and VC-backed consumer companies are becoming significant acquirers of other startups.

<20% median year-over-year revenue growth for consumer startups

Year-over-year growth has continued to slow after reaching more than 50% in 2021.

$1.3B total US VC investment in AI assistants in 2024

In 2023, the figure was $205M.

1/3 of consumer internet M&A deals went to a VC-backed buyer

Companies are taking advantage of low valuations and fierce competition to absorb rivals and add capabilities.